Nourish to Bloom is a children's nutritionist who supports millennial mums in cultivating wholesome eating habits for their children, empowering them to grow into healthy and joyful individuals. Shelly recognized that her brand lacked consistency and did not truly resonate with her ideal audience of millennial mothers. To address this, this branding adopted a fresh and bold color palette, infused with a playful and casual style that helps her connect more effectively with her target demographic. This rebranding effort is designed to enhance her brand's alignment with her audience and better serve the needs of millennial moms.